See your Vision Become a Product

TL;DR

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In today's fast-paced world of product innovation, turning ideas into successful products requires a structured approach. The Product Field Framework, developed by Klaus-Peter Frahm, Michael Schieben and Wolfgang Wopperer-Beholz, offers a powerful solution for startups and established companies alike, helping teams navigate the complex landscape of product development.

The Golden Startup Circle

At the heart of successful product innovation lies the ability to align stakeholders and create a shared vision. The Product Field Brainshop, a cornerstone of the framework, facilitates this crucial process by bringing together diverse perspectives and expertise.

Key Outcomes:

• Data-driven insights replacing guesswork
• Stakeholder alignment
• Agreed-upon strategy for success
• High-level product roadmap

Data-driven insights replacing guesswork

The One Q Method: Accelerating Product Development

The One Q Method, developed by industry experts, offers a holistic approach to product innovation

Startup as a Service:

• CPO Product Leadership: Expert guidance from concept to execution.
• CTO Technology Mastery: Robust and scalable tech solutions.
• CEO Business Acumen: Strategic product, marketing, and sales insights.
• Investor: The resources to fuel growth, ensuring the project has the capital to scale and succeed.
• Domain Expert: Access to a network of industry specialists - GoldenCorn.
• Entrepreneur: A Venture Founder who identifies opportunities, takes risks, and creates innovative solutions to drive growth and value.

Core Components:

• Strategic Product Roadmap
• Instant Feedback Loop
• Validated Prototype
• Agile Product Development

What Startup Teams Need to Look & Understand is:

• Problem/ Solution Fit
• Uniqueness: USP, Unfair Advantage
• Alternatives: Competing products and other ways to deal with the problem
• Founders: The Skills & Traits are Required to Drive The Product forward.
• Goals: what’s their ambition and strategic intent?)
• Distinction Users & Customers: can be very different needs)
• Product/Reality fit how does the value proposition at the core fit its context?

The 4 Core Under our Umbrella of Innovation:

The Brainshop Framework: A Three-Session Approach

Session 1: Brain Dump (3 hours)

This initial session focuses on exploring all vectors of the product with stakeholders:

• Kickoff & Objective Setting
• Brainstorming Breakouts
• Knowledge Mapping & Sharing
• Outcomes: Shared language and comprehensive knowledge map

Stakeholder Alignment

Session 2: Connecting the Sparks (2 hours)

From Noise to Signal: The Art of Innovation Filtering

In the chaotic concert hall of enterprise innovation, ideas compete like instruments without a conductor—the Leader (CEO's) shower thoughts playing trumpet over marketing's ambitious drumbeat, while engineering's practical piano notes struggle to be heard.

Our Innovation Filtering transforms this cacophony into harmony by:

• Muting the enthusiastic but impossible

• Amplifying the quiet but brilliant

• Tuning out duplicate melodies

• Highlighting themes that resonate with customers

We don't just brainstorm—we "brain-filter," turning your orchestra of random notes into a symphony of strategic direction. Because the difference between innovation noise and signal isn't just volume—it's value.

In this session, teams refine ideas and validate innovation pathways:

• Review & Synthesize
• Logic Connection Workshop
• Validation Session
• Outcomes: Validated pathways and key product qualities

Session 3: Decision & Action (3 hours)

The final session is dedicated to finalizing the product plan and developing an actionable roadmap:

• Strengths and Weaknesses Analysis
• Voting on Product Plan
• Roadmap Development
• Outcomes: Actionable plans and high-level MVP roadmap

Agreed-upon strategy for success

Creating a Strategic Product Roadmap

To transform your product vision into reality, follow these steps:

• Identify Key goals: Define Your Product Strategy, Identify target market, value proposition, and key differentiators. Collaborate with stakeholders to determine projects aligned with product goals.
• Prioritize Initiatives into Features: Transform high-level initiatives into actionable items. Use frameworks like RICE or MoSCoW to prioritize effectively
• Estimate Timelines: Set realistic timelines for each initiative and feature
• Product launch: Plan your launch activities to introduce your product to the market.

High-level product roadmap

By leveraging the Product Field Framework and following these steps, teams can create innovative products that meet market demands and drive business success. Remember, the key to effective product innovation lies in stakeholder alignment, data-driven decision-making, and a clear, actionable roadmap.